In the past, managing an event management business was quite challenging because it required a lot of time and attention to grow. However, with the advancement in technology and the presence of internet which is currently making the world a global village, managing an event company is now easy.
Apart from proper management, an event company also requires adequate promotion and creation of awareness for it to grow a strong customer/client base. Promoting your business has also become very easy with the use of a laptop and wireless services.
5 Key Strategies
Advertising is considered to be the bedrock of success in an event planning business. In this age of the new media, advertising has been made easy and possible through the use of online media channels such as Facebook, Twitter, Instagram, WhatsApp, amongst others.
There is little or no need for a formal or paid form of the advert as obtained in a newspaper or radio advert. All an event planner needs to do is to create awareness on this social media pages and grow a strong client base. Most event planners at present, testify of making a lot of sales through the social media, the social media is indeed a viable tool for promoting an event planning business.
Blogging is also a simple way to promote your event planning business online. Create a blog to expatiate on the purpose of the company, its achievements, add pictures from previous events you have handled successfully and possibly get your clients to comment on your post and recommend others to your business.
Blogging gives the client a more comfortable feeling about your business when they look through your pictures; they feel more assured that their projects can be well handled. Also, reading stories of the success you have, achieved in the past while planning other peoples event assures them that they are on the right track.
Share videos online
Sharing videos of you handling an event or showing off a tutorial online will attract views and subsequently more clients. These days’ people believe in the wonders of Photoshop, and the easiest way to convince another person is to share an unedited or filtered video of you in the act. Clients do not just want to see pictures they also need something more convincing. A video of you doing it all yourself, perhaps decorating a wedding hall, baking a cake or even cooking the meal will prove a point and help boost clients confidence in your business.
Getting referrals from previous clients is also an essential means of promoting your business online. Most event planners get more jobs through referral; when people love the way you plan events, they will refer their friends and family members to you. Always tag previous clients to their works which you have uploaded online and make sure they have kind remarks or comments to make; this will help in motivating more clients. Also, previous clients can recommend you and tag you on pages of people intending to use a planner for their events.
Make use of hashtags
Create a unique hashtag for events you have covered in the past, this is a means through which you can save your pictures or videos online, and quickly tell a client to check your hashtag and get convinced. Also, some clients can tag you on events you covered using your unique hashtag.
Finally, promoting your event planning business has just got easier due to the use of the social media. However, it is important that an even manager have adequate knowledge of how to make use of the social media, have a good understanding of how the event management industry works and make use of the social media to sell their businesses.